this is burgerfuel

BurgerFuel is a humble gourmet burger joint from New Zealand that has grown to become a global brand with sites across the Middle East and the US. The wider BurgerFuel Group has also launched two other food concepts ‘Shake Out’ and ‘Winner Winner’ in the New Zealand market.

We work with BurgerFuel Group in a Virtual CMO capacity focusing on marketing and brand strategy, industry/macro-level insights and research and business franchising advice. Lex also continues to help the brand on strategic pr and crisis comms when needed for the media whilst advising on the future direction of the brand. His achievements include taking the company the public in 2007 (an initial “just help us out for a few months" project”) to building the brand up from a marketing team of 1 asian and 1 promo guy to a multinational across Middle Earth, Middle East and the great Mid-West. Additional creative exploits include brand direction, copywriting, art direction and styling for the BurgerFuel brand (shots above include work from his time at BurgerFuel).

The team continues to support in ‘product testing’ on a weekly basis with Chace as a part time ping pong model.